Turning sports projects into brands people want to be part of.

The existing brand image no longer fully reflected the agency's growth, ambitions, and evolving position within the industry.

My role focused on modernizing every key touchpoint of the brand, from visual identity and social media to website design, helping build a stronger and more contemporary presence aligned with the agency's ambitions.

The objective was to design and develop an international football experience that would bring young Ecuadorian players to Barcelona, combining elite training, education and exposure to the European football environment.

I led the development of the program from concept to execution planning, defining the participant experience, coordinating stakeholders, preparing commercial and operational materials, and supporting partnership opportunities with organizations including Brain Football and institutional representatives from Ecuador.

To announce a new collaboration between Ronaldinho and a leading tennis analyst, I was tasked with defining how the partnership would be presented to the public.

I developed the creative concept behind the launch and directed the production of the announcement video, transforming a commercial agreement into an engaging piece of content designed to maximize visibility and audience interest through one of football's most recognizable figures.

Working with national team environments across different football markets, I was responsible for identifying potential match opportunities and connecting stakeholders whose sporting and commercial objectives aligned.

Leveraging relationships across different football ecosystems, I researched and approached football federations, developed tailored proposals and helped shape opportunities that could create value for all parties involved. The project included discussions with national team environments across Africa and North America, including opportunities linked to Argentina and Mexico.